Case Study: HOKA ONE ONE achieves faster remote line reviews and cross-regional alignment with MakerSights

How HOKA ONE ONE runs faster remotely with Digital Line Review

HOKA ONE ONE, a rapidly growing performance footwear brand with product teams across Goleta, London, Tokyo, Shanghai and Hong Kong, faced a sudden disruption when COVID-19 made their traditional week‑long, in‑person global line reviews impossible. To maintain alignment across product, merchandising and commercial teams and keep assortments and forecasts on track, HOKA turned to MakerSights’ Digital Line Review to replace static PDFs and fly‑in meetings with a remote, centralized workflow.

MakerSights’ Digital Line Review centralized visuals, ratings and comments so stakeholders could review asynchronously over several days and reserve live meeting time for resolving misalignment. The platform eliminated disparate Word docs/emails/PDF annotations, increased cross‑regional transparency, reduced the need for dozens to fly in for reviews, and sped decision cycles — and HOKA plans to extend MakerSights into sell‑in presentations with retail partners like Dick’s Sporting Goods and REI.

Hoka One One

Gretchen Weimer

Global VP of Product