Case Study: HOKA One One achieves faster speed-to-market and better margins with MakerSights

HOKA One One evolves milestone meetings to save time & build margin with MakerSights

Hoka One One, a fast-growing footwear brand, needed a better way to manage assortment planning and milestone reviews as global travel and in-person meetings halted in 2020. Their teams were dealing with “big reveal” meetings, gut-driven decisions, and feedback scattered across emails, documents, and hallway conversations, making it difficult to align cross-functional stakeholders efficiently.

MakerSights helped Hoka One One digitize the process with its Digital Line Review and Voice of Consumer tools, enabling teams to communicate assortment strategy, gather asynchronous feedback, and incorporate consumer input before milestone meetings. With MakerSights, Hoka One One streamlined adoption of assortments across nearly 50 assortments and 2,000 SKUs, reduced travel and sample costs, improved productivity, eliminated unnecessary SKUs, and got products to market faster with healthier margins.

Hoka One One

Hy Rosario

Product Director