Case Study: Leading Athletic Brand Company achieves 15% design team time and resource savings with MakerSights

Global Athletic Apparel Brand Achieves 15% Design Team Time and Resource Savings with MakerSights

Leading Athletic Brand Company, a global athletic apparel brand, was challenged to reduce overall SKU production by 20% while also speeding up product creation and reducing time spent debating graphics, colorways, prints, and patterns. The team turned to MakerSights to bring consumer data into early assortment decisions and help avoid wasted design effort on artwork, swatches, and samples.

Using MakerSights’ Voice of Consumer functionality and Buckets analytics, the company tested concepts earlier, refined newness later in the process, and used consumer feedback to decide what to tweak or drop. The result was 10% of assortment decisions made earlier in development, 15% improvement in design team time and resource savings, and a 20% reduction in samples and swatches produced, with less rework and more confidence across teams.