Case Study: Faherty Brand boosts sell-through and cuts over-assortment with MakerSights

Faherty confidently tightens every assortment by 30% with MakerSights

Faherty Brand, a family-run sustainable apparel company, faced the challenge of making merchandising decisions based primarily on founder intuition rather than data. As a young, rapidly growing brand, they needed a way to access real-time consumer feedback to evaluate new products, improve margins, and accelerate their growth trajectory without relying on gut feelings.

The brand implemented MakerSights and its Voice of Consumer testing to guide its product creation and line review process. Using MakerSights, Faherty gained the data to confidently cut underperforming items from assortments, resulting in a 30% decrease in over-assortment and a doubling of its average weekly sell-through rate. This data-driven approach minimized markdowns, maximized key account sell-in with retail partners, and supported the brand's mission of reducing waste.

Faherty Brand

Caitlin McGilvery

Director of Merchandising