Case Study: Peloton achieves rapid, cost-effective prototyping and faster time-to-market with MakerBot

Fast Pedaling To Market Peloton Used Makerbot To Prototype New Commercial Bike

Peloton needed to move quickly from design to production for a new commercial bike aimed at hotels, universities and other public facilities, while staying ahead of competitors. To speed iterative design and cost‑effectively prototype many small components, Peloton’s industrial design team adopted MakerBot 3D printing—primarily the MakerBot Replicator (5th Gen) and later the Replicator+—so designers could print parts on demand and rapidly evaluate form and ergonomics.

Using MakerBot, the team printed over 100 iterations across about 20 parts (e.g., 36 iterations for the resistance knob), cutting prototyping costs by roughly $20,000 and saving several months versus external service bureaus. At about $1 per prototype, Peloton could instantly test fit, scale and function, decide when designs were production‑ready, move to injection molding, and accelerate time‑to‑market—demonstrating measurable cost, time and design‑quality improvements enabled by MakerBot.

Peloton

Jason Poure

Director of Industrial Design