Case Study: Speedway Motors launches rich digital commerce experiences with Maker

Speedway Motors launches 600+ enhanced PDPs with Maker

Speedway Motors, America's oldest speed shop, faced a challenge where their marketing and content teams had too many ideas for digital experiences but lacked the development bandwidth to build them. Their backlog was growing with static product pages and event sites that needed manual updates. They needed a platform from vendor Maker that would allow them to act on ideas instantly without writing code.

The solution was the Maker platform, which enabled teams across the company to build interactive calculators, product configurators, and personalized experiences on their own. Using Maker, Speedway Motors achieved significant results, including the creation of over 600 enhanced product detail pages, AI-generated content at scale, and dynamic personalization across their site, all without requiring a lengthy development cycle.

Speedway Motors