Case Study: Sonno increases conversion rate and AOV with MakeBeCool Shopify support

Sonno boosts conversion rate by 2.5% and AOV by 166% with MakeBeCool

Sonno, a Malaysian sleep retailer, faced challenges in managing its expanding product range of over 100 SKUs and sought to increase its conversion rate and average order value (AOV). The customer also needed a better way to showcase products and promotions, as shoppers often had to call to inquire about deals. They enlisted the vendor MakeBeCool for Shopify support and maintenance to address these issues.

MakeBeCool analyzed customer purchasing patterns and implemented a strategic solution using a dedicated app for product bundling. This streamlined product management and allowed for the creation of targeted bundle offers based on items frequently bought together. As a result, Sonno achieved a 166% increase in AOV and a 2.5% increase in its conversion rate. The data from bundle sales also provided valuable insights for optimizing inventory management.

Sonno