Case Study: McSport boosts average order value with MakeBeCool Bundles

McSport boosts AOV by 50% with MakeBeCool

McSport, a sport and outdoors retailer, faced significant challenges in creating, storing, and analyzing product bundles. The process required coordination across multiple departments and involved physically assembling bundles in their warehouse, which created clutter and complicated inventory management. To solve this, they partnered with MakeBeCool for Shopify support and maintenance, seeking a tool to streamline this complex operation.

MakeBeCool implemented a custom Shopify app that allowed McSport to create digital bundles, adding individual products to the cart without the need for physical assembly. This solution eliminated warehouse clutter and labor costs. The vendor also helped develop a data-driven bundling strategy, leading to a significant increase in sales. The average order value increased by at least 50%, demonstrating the solution's measurable impact.

McSport