Case Study: LaceLab boosts revenue with MakeBeCool's Shopify Plus cart and bundle optimization

LaceLab boosts revenue 12% with MakeBeCool

LaceLab, a shoe accessories brand, faced challenges with its online cart experience. Their checkout flow had issues with slow-loading add-ons, incorrectly paired items, and bugs that prevented a natural path to multi-item orders. The company MakeBeCool was engaged as a Shopify Plus agency to address these problems.

MakeBeCool rebuilt the cart logic to behave like native Shopify and introduced bundle offers that reflected customer buying patterns. This solution transformed the friction-heavy purchase flow into a more reliable and intuitive experience. The results were significant, including a 12% increase in revenue, a 56% rise in the average order value for bundles, and a 28% increase in units per order.

LaceLab