Case Study: Angelus Direct boosts AOV by 30% and reaches 4.5% conversion with MakeBeCool

Angelus Direct boosts AOV by 30% with MakeBeCool

Angelus Direct, a category-leading brand for sneaker care and leather paint, faced stalled online growth with a plateaued average order value (AOV) and a fragmented mobile user experience. They partnered with MakeBeCool for Shopify Plus development and design services to create a clear bundling system and reduce friction in key customer journeys.

MakeBeCool implemented a cohesive visual language and mobile-first flows, including guided product pairings and contextual add-ons. This solution streamlined the path to purchase. As a result, MakeBeCool helped Angelus Direct achieve a 4.5% conversion rate and increase their AOV by 30%, creating a durable growth engine for the brand.

Angelus Direct