Case Study: TripleTen boosts lead quality and lowers acquisition costs with Make

TripleTen processes 300k CRM events monthly with Make

TripleTen, an online tech education provider, was struggling with Meta advertising campaigns that were optimized for low-quality form fills rather for actual qualified leads. Their valuable lead qualification data, captured in HubSpot from AI sales calls, was not reaching Meta's algorithm, which led to higher customer acquisition costs. They needed a way to connect this CRM data to Meta without requiring extensive developer resources.

Using Make, TripleTen and their partner vatech.io built an integration that connects HubSpot to Meta's Conversions API for CRM in real time. The solution processes approximately 300,000 CRM events monthly, sending qualified lead signals back to Meta. This resulted in higher funnel conversion rates and a lower customer acquisition cost for TripleTen, with the entire integration being deployed in just one week using Make.

TripleTen