Case Study: Square Signs achieves a 70% event match rate with Make

Square Signs hits 70% event match rate in 10 minutes with Make

Square Signs, a US-based printing and signage company, faced challenges with inaccurate Meta ad performance. Relying solely on the Facebook Pixel led to unreliable conversion tracking due to browser privacy updates blocking third-party scripts. This incomplete data resulted in wasted ad spend and an inability to optimize campaigns effectively.

Using Make, Square Signs implemented the Facebook Conversions API without any coding. The solution involved creating an automated workflow that sends conversion data directly from their server to Meta, bypassing browser blocks. This allowed the company to achieve a 70% event match rate, meet Meta's target for accurate tracking, and direct ad spend toward proven outcomes, all set up in under ten minutes.

Square Signs