Case Study: R17 Ventures boosts lead quality with Make and Facebook Conversions API

R17 Ventures boosts lead quality with Make using 260 conversions and a 14.6% conversion rate

R17 Ventures, a Swiss digital performance marketing agency, faced a challenge optimizing lead generation campaigns for their startup and mid-sized business clients. These clients lacked the budget for expensive enterprise CRMs, which prevented them from sending custom conversion data back to ad platforms like Meta. This meant the platforms' algorithms could not be trained to prioritize high-quality leads over simple form submissions.

Using Make's Facebook Conversions API for CRM app, R17 Ventures built affordable, CRM-style systems for their clients. This solution automatically captured lead data and sent real-time quality signals back to Meta, teaching its algorithm to target better prospects. The results were significant, with the setup achieving over 260 conversions and a 14.6% conversion rate in one quarter for R17 Ventures. Make empowered the agency to deliver enterprise-level optimization and insights to clients without large budgets.

R17 Ventures