Case Study: Dude Wipes achieves hypergrowth with lean operations using Make

Dude Wipes automates 100+ processes and scales to $250M with Make

Dude Wipes, a manufacturer of flushable wipes, faced the challenge of managing explosive revenue growth without a proportional increase in headcount. Their goal was to build a stable, lean business model where employees were freed from repetitive manual tasks to focus on high-value work. To address this, they partnered with the automation vendor Make to implement their no-code integration platform.

Using Make, Dude Wipes automated over 100 processes, including the creation of an AI agent named Diesel Dan to handle shipment planning. The solution saved over 1,000 hours annually, empowering their 40-person team to drive the business. The measurable impact was transformative; Dude Wipes scaled from $72 million to $250 million in annual revenue without mass hiring, proving Make was integral to their sustainable, lean growth strategy.

Dude Wipes