Case Study: Circula streamlines sales and data syncing with Make

Circula scales sales with Make as it grows 1,987% in four years

Circula, a fintech startup providing expense management software, faced the challenge of scaling its sales processes efficiently. Their complex operations required seamless synchronization between their CRM and other systems to manage leads effectively without manual errors. They turned to the automation platform Make to connect their tools and streamline their data flow.

Using Make, Circula integrated its CRM, HubSpot, with Airtable to automatically sync and enrich lead data. This solution ensured all systems remained perpetually updated, eliminating manual errors and unclean data. The results included a significantly enabled sales team, faster and more reliable lead management, and a direct contribution to the company's impressive growth, including a 1,987% four-year growth rate and European expansion.

Circula