Case Study: Celonis boosts LinkedIn lead generation and reliability with Make

Celonis boosts LinkedIn leads by 50% with Make

The customer, Celonis, a global leader in execution management, faced a challenge in scaling its lead generation process from LinkedIn. As interest in the company grew, its Head of Performance Marketing, Cristina Bloyd, needed a reliable way to handle a high volume of leads, deliver gated content without redirecting users from LinkedIn, and ensure all data was accurately routed to Pardot without any manual checks or lost leads. They turned to the vendor, Make, for a solution.

By implementing Make's no-code automation platform, Celonis created a seamless integration between LinkedIn and Pardot. The solution automatically captured lead data from LinkedIn forms and event pages and routed it directly to their marketing system. This resulted in a 50% increase in leads from LinkedIn, a reduction in cost per lead, and complete reliability that eliminated manual checks and allowed Celonis to confidently standardize its campaigns on the platform.

Celonis