Case Study: Playdale Playgrounds boosts leads and search visibility with Make Us Visible

Playdale Playgrounds boosts leads 200% and cuts CPL 10% with Make Us Visible

Playdale Playgrounds, a designer and builder of playground equipment, faced a significant challenge after receiving a Google penalty that caused its organic search positions to depreciate. The company partnered with the vendor Make Us Visible (MUV) for a comprehensive suite of digital marketing services, including SEO, Google Ads, and web design, to recover its rankings and improve its online presence.

Make Us Visible implemented a long-term strategy involving a solid site structure, an ongoing content plan, and constant user experience improvements. MUV's work, which included developing inquiry forms and a WooCommerce storefront, delivered exceptional results. The vendor's paid social campaigns on Meta generated 200% more leads by 2024 while reducing the cost per lead by 10%, significantly exceeding the company's ambitious objectives.

Playdale Playgrounds