Case Study: Cartmel Racecourse boosts engagement and ticket sales with Make Us Visible

Cartmel Racecourse achieves 33.8% Instagram growth with Make Us Visible

Make Us Visible was hired by Cartmel Racecourse, a unique National Hunt racecourse in the English Lake District, to manage a comprehensive digital marketing strategy. The challenge was to enhance customer engagement, drive ticket sales, and set the venue apart from competitors by focusing on its unique scenic and historic selling points.

The solution implemented by Make Us Visible included social media marketing, Meta and Google Ads, influencer outreach, and extensive video production. This strategy led to significant measurable impacts, including the racecourse achieving the second-highest social media growth among all UK racecourses and the highest Instagram growth among medium-sized venues with a 33.8% increase in followers. Make Us Visible's work consistently increased ticket sales and optimized the client's paid media spend for a strong return on investment.

Cartmel Racecourse