Case Study: Kingland Crescent achieves a vibrant high street regeneration with Make Studio

Kingland Crescent achieves 100% occupancy with Make Studio

Kingland Crescent, an area within Poole's Dolphin Shopping Centre, faced the challenge of regenerating its struggling high street. The goal was to transform it into a vibrant destination, raising national awareness and building local pride. Make Studio was brought in to create a strong brand identity for this urban regeneration project, utilizing services including brand creation, market research, and art direction.

Make Studio developed a bold and unapologetic brand identity for Kingland Crescent, deliberately avoiding typical seaside design clichés. The solution used contrasting colors and shapes to create a striking and inviting development rooted in the area's heritage. This approach was a resounding success, resulting in 100% occupancy of the previously vacant retail units and receiving significant national press and TV coverage, alongside strong approval from the local community.

Kingland Crescent