Case Study: GF Piping Systems advances water hygiene with Make Studio’s Hycleen campaign

GF Piping Systems builds a future-proof product identity with Make Studio, driving increased awareness and enthusiasm

GF Piping Systems engaged Make Studio to develop a campaign and visual identity for the launch of their new Hycleen automation technology. The challenge was to create a future-proof and distinctive brand that would stand out in a new market sector for the client, with the potential to scale across a wider range of products.

Make Studio developed a visual identity inspired by the product's digital nature and blue LED display, using temperature-inspired gradients and spirals to represent 24/7 automation. The campaign successfully established a strong, recognizable identity for the client's new offering. The project was received with great enthusiasm, generating significant awareness and increasing GF Piping Systems' motivation to invest further in the sector.

GF Piping Systems