Case Study: Georg Fischer brings convention topics to life with Make Studio's global industrial idents

Georg Fischer creates 9 convention idents with Make Studio

Georg Fischer, specifically its GF Piping Systems division, required a series of animated idents to serve as the visual centerpiece for its 2022 convention, representing its core themes of innovation, sustainability, and partnerships. The challenge was to create a unique and engaging visual narrative that would showcase the company as a thought leader. Make Studio was engaged to develop this project, utilizing their services in animation, motion graphics, and art direction.

Make Studio created a set of nine idents, including a hero animation featuring digital waves and thematic idents that visually represented key USPs, such as corrosion to highlight the advantages of plastic piping. This fresh approach was rolled out across the entire delegate journey, from airport advertising to the event space itself, constituting a complete out-of-home advertising takeover. The campaign successfully engaged key audiences prior to and during the convention, though the case study does not specify quantifiable metrics for its impact.

Georg Fischer