Case Study: Fold Hill achieves a luxury dog treat brand with Make Studio

Fold Hill launches luxury dog treat brand with Make Studio

Fold Hill, a UK-based pet food manufacturer, approached Make Studio to create a luxury dog treat brand, identifying a significant gap in the premium market. The challenge was to develop a complete strategy and identity that would stand out and appeal to discerning pet owners looking for a high-end, artisanal product for their dogs.

Make Studio developed the Ruffingtons brand by drawing inspiration from high-end patisseries, creating an elegant identity with a custom serif wordmark, Art Deco influences, and a distinctive gold paw print seal. They executed a full suite of services including strategy, packaging, and photography to position the product as a premium indulgence. The result was a distinctive and successful brand launch, reinforcing Ruffingtons' position in the luxury market and leading to its placement in artisan shops and cafés.

Fold Hill