Case Study: Very Special Kids achieves a cohesive brand refresh and modern website with Make It Happen

Very Special Kids refreshes a 25-year-old brand with Make it Happen

Very Special Kids, an Australian children's palliative care charity, faced a disjointed brand identity where its fundraising activities operated as standalone sub-brands, weakening its overall impact. They engaged the creative agency Make It Happen for a comprehensive brand refresh and strategy to unify their presence.

Make It Happen developed a new master brand identity and aligned all sub-brands under a cohesive umbrella strategy. They created extensive marketing collateral and redeveloped the charity's website on a responsive WordPress platform with an intuitive CMS. The updated brand successfully helped Very Special Kids raise awareness and funding, with the client noting increased online presence and outstanding results achieved through the partnership.

Very Special Kids