Case Study: Schaeffler Australia strengthens local brand impact with Make It Happen

Schaeffler Australia supports 50+ countries of global brand impact with Make it Happen

Schaeffler Australia, the local division of the global automotive technology leader Schaeffler Group, faced a challenge. Its small internal marketing team needed additional support to effectively localize global marketing campaigns and materials for the Australian market. They engaged the vendor Make it Happen for industrial marketing know-how and creative services.

Make it Happen provided comprehensive marketing support, repurposing global assets into localized campaigns. They delivered a wide range of materials including event signage, marketing collateral, and a loyalty program. The solution strengthened the brand's regional presence, receiving positive feedback from distribution partners and notably enhancing Schaeffler's impact at a major tradeshow. The Schaeffler Australia team praised Make it Happen for their deep industry understanding, consistent value, and pivotal role in their brand journey.

Schaeffler Australia