Case Study: ISCA achieves a global-ready brand identity with Make It Happen

ISCA launches a refreshed global brand with Make it Happen

The Infrastructure Sustainability Council of Australia (ISCA) faced a significant challenge to its international expansion, as it was perceived to only service the Australian marketplace. To overcome this branding issue, ISCA engaged the vendor Make it Happen for a brand strategy and visual identity service.

Make it Happen developed a new brand strategy and hierarchy, refreshing key elements of the existing brand while adding new typography, color palettes, and icons. This created a new, eye-catching visual identity ready for the international stage. The solution was applied across various materials and supported with comprehensive brand guidelines. Stakeholders were delighted with the new professional identity, which successfully positioned ISC for its planned international expansion.

ISCA