Case Study: Smart Reno achieves 47% more qualified leads with Bloom

Smart Reno boosts qualified leads by 47% with Bloom

Smart Reno, a marketplace connecting homeowners with contractors for renovation projects, faced the challenge of scaling its lead generation to grow its user base in the highly competitive construction industry. They partnered with the digital marketing agency Bloom to implement a strong PPC strategy to drive qualified traffic and turn it into profitable leads.

Bloom created and optimized lead generation campaigns using Google Ads and Bing Ads, restructured the advertising account for better profitability, and expanded Smart Reno's reach into new territories. The solution included audience remarketing, contractor recruitment campaigns, and landing page optimization. As a result of working with Bloom for over seven years, Smart Reno saw a 47% increase in qualified leads, a 25% increase in conversion rate, and a constant flow of new contractors joining the platform each month.

Smart Reno