Case Study: Rowenta boosts product launch awareness and engagement with Bloom

Rowenta boosts launch reach with 281k video views using Bloom

The customer Rowenta partnered with the vendor Bloom to enhance their marketing strategy and launch the new Pure Pop product. The challenge involved creating scroll-stopping social media content to drive awareness and sales growth for the launch.

Bloom implemented a tailored social media and influencer marketing strategy, partnering with eight influencers across Canada and producing diverse content like Reels and photos. The results included 281,000 video views and an average influencer engagement rate of 4.86%. Rowenta praised Bloom for the successful campaign, noting a surge in positive brand sentiment.

Rowenta