Case Study: Polysleep achieves a 400% increase in ROAS with Bloom

Polysleep boosts ROAS 400% with Bloom

Polysleep, a Montréal-based online mattress manufacturer, faced the challenge of building brand awareness and increasing sales in a highly competitive market. The company needed a powerful Google search advertising strategy to reach high-intent customers while maintaining a profitable cost-per-acquisition. They partnered with the digital marketing agency Bloom to implement this strategy.

Bloom developed a solution using Google Search Ads that combined advanced audience targeting with automated tools. The strategy focused on high-intent users by targeting industry-specific audiences and relevant keywords while utilizing smart bidding and responsive ads. As a result, Bloom achieved a 400% increase in return on ad spend for Polysleep, along with a 488% increase in conversion rate and a 32% decrease in advertising costs.

Polysleep