Case Study: Outway Apparel boosts online revenue with Bloom's Facebook and Google Ads

Outway boosts online revenue 43% with Bloom

Bloom helped Outway Apparel, an e-commerce sock retailer from Canada, grow its brand and revenue in a crowded market. The challenge was to increase brand awareness across Canada and convert new prospects while maintaining a profitable cost per acquisition for their low-price-point items, especially capitalizing on momentum from their TV appearance on Dragon’s Den.

The solution involved Bloom implementing a full-funnel digital ads strategy using Facebook Ads and Google Ads. This included prospecting for new customers, using tailored creatives around the TV appearance, and remarketing to site visitors. As a result, Bloom helped Outway achieve a 43% increase in overall revenue from paid media, a 69% increase in transactions, and a 93% increase in conversion rate compared to the previous period.

Outway Apparel