Case Study: Lolë achieves higher engagement and sales with Bloom

Lolë drives $20k in under 60 minutes with Bloom

The jewelry brand Jenny Bird sought new ways to engage its audience and drive sales during the COVID-19 pandemic. The challenge was to create an intimate online shopping experience that would generate excitement for new products and increase average order value. To achieve this, Jenny Bird partnered with the vendor Bloom and used its Livescale live shopping platform.

Bloom's solution was to implement an interactive Livescale event that connected the brand's founder directly with customers. This innovative approach digitized the in-store experience and shortened the sales funnel to just two clicks. The results were highly successful, with over 400 unique viewers tuning in. The event sold out of key pieces and generated over $20,000 in revenue in under 60 minutes.

Lolë