Case Study: Lolë achieves a 621% increase in ecommerce revenue with Bloom

Lolë boosts ecommerce revenue 621% with Bloom

Lolë, a major global yoga and activewear brand, sought to increase its online sales and market share. Their existing digital marketing campaigns were inefficient and poorly targeted. They contacted the vendor, Bloom, for better strategic support to rebuild their campaigns for greater efficiency and relevancy.

Bloom worked in close collaboration with Lolë to strategically restructure their existing AdWords campaigns and implemented new initiatives on platforms like Facebook and Bing Ads. This included non-branded, shopping, and RLSA campaigns with improved demographic targeting. As a result of Bloom's efforts, Lolë saved 26% on advertising costs while overall revenue increased by more than 76%. Most significantly, ecommerce revenue increased by 621% over two years.

Lolë