Case Study: Lightspeed achieves 150% year-over-year conversion growth with Bloom

Lightspeed raises conversions 150% with Bloom

The customer, Lightspeed, a cloud-based point of sale system provider, faced the challenge of maximizing its market reach and increasing customer registrations from its Google AdWords clicks while maintaining a low cost per conversion. To meet this challenge, they partnered with the vendor Bloom to develop and manage their AdWords campaigns.

Bloom implemented a solution involving meticulous daily tracking and analytics to make fine-tuned adjustments to keywords and ad content. This data-driven approach allowed them to isolate high-performing campaigns and trial new AdWords features. As a result, Lightspeed saw a 150% year-over-year rise in conversions and a 26% reduction in cost per conversion, successfully hitting its goal of generating 8% more leads each month.

Lightspeed