Case Study: Kimpex achieves accurate GA4 tracking and a custom dashboard with Bloom

Kimpex boosts data reliability from 70% to 95% with Bloom

Kimpex, a Canadian distributor of aftermarket power sports parts, faced significant challenges with data accuracy and trustworthiness during their mandatory migration to Google Analytics 4 (GA4). Their primary concerns included missing events, unassigned traffic, and unfamiliar metrics within the new platform.

To address this, vendor Bloom developed a comprehensive tracking plan and implemented GA4. Their solution included detailed documentation, training, and the creation of a custom dashboard in Looker Studio. As a result, Kimpex reduced its margin of error by 83% and increased its data reliability rate from 70% to 95%. The new dashboard also improved productivity, saving the team a collective 20 hours per month.

Kimpex