Case Study: JENNY BIRD achieves 114% ROAS growth with Bloom

JennyBird boosts ROAS by 114% with Bloom

JennyBird, a Toronto-based fashion jewelry brand, sought to increase its online sales and competitive edge through Google Shopping Ads. Their challenge was that past Shopping campaigns had been inefficient and delivered poor conversions. They partnered with the digital marketing agency Bloom to identify the reasons for this underperformance and to develop an aggressive strategy to generate a significant return on investment.

Bloom implemented a rigorous methodology that involved restructuring the existing campaigns, reviewing historical data for a better bidding strategy, and mining search query data to ensure relevant ad placement. Through frequent optimizations, Bloom was able to drive immediate results for JennyBird. The measurable impact was substantial: in just four months, the return on ad spend (ROAS) increased by 114%, online revenue grew by 65%, and advertising costs decreased by 23%.

JennyBird