Case Study: JanSport Achieves 7x ROAS in Back-to-School Marketing with Bloom

JanSport boosts ROAS 64% with Bloom

Bloom worked with Jansport to tackle the competitive Back-To-School season. The challenge was to stay top of mind for students and parents shopping for backpacks and capture wallet share while maintaining a minimum return on ad spend of 2.5x.

Bloom implemented a strategy using Facebook Ads and Google Ads, including the launch of Google's Performance Max campaign. They optimized campaigns frequently and leveraged dynamic and audience-targeting ads. The results were exceptional, achieving a global ROAS of 7 from June to August 2022, a 64% increase in ROAS year-over-year on Google, and significant increases in sessions, transactions, and revenue.

JanSport