Case Study: Idolem Yoga Chaud drives more subscriptions with Bloom's influencer marketing

IDOLEM YOGA CHAUD drives 408 subscriptions and 11.17 ROAS with Bloom

The customer, Idolem Yoga Chaud, a leading Canadian yoga studio brand, faced the challenge of promoting its digital subscription service in a saturated market to increase awareness and drive new memberships. They partnered with the vendor Bloom for an influencer marketing campaign to address this.

Bloom implemented a full-service influencer strategy, focusing on aligned creator selection, campaign management, and boosted content. This approach delivered strong results, including over 249,000 impressions and 408 subscription packages sold, achieving an overall Return on Ad Spend of 11.17. Bloom's campaign effectively demonstrated the power of performance-driven influencer marketing for the brand.

IDOLEM YOGA CHAUD