Case Study: Cook it achieves a 97% increase in first-time signups with Bloom

Goodfood boosts first-time signups by 97% with Bloom

The meal subscription service Cook it faced intense competition in its industry and needed to grow brand awareness in Quebec to become a top-of-mind choice. They partnered with the digital marketing agency Bloom to address this challenge.

Bloom implemented a full-funnel paid media strategy using Google Display and Facebook Ads, including Dynamic Search Ads and targeted affinity audiences. This solution focused on increasing brand awareness and conversions with compelling ad copy and creatives. As a result, Bloom helped Cook it achieve a 97% year-over-year increase in first-time signups, alongside a 152% increase in brand conversion and a 384% increase in overall conversion rate on Google Ads.

Goodfood