Case Study: Cook it achieves a 25% conversion rate increase with Bloom

Goodfood boosts conversion rate by 25% with Bloom

Goodfood, a Montreal-based meal subscription service, needed to improve user experience and increase conversion rates on its website. The company partnered with the digital marketing agency Bloom, which used conversion rate optimization (CRO) and the tool Google Optimize to identify and address pain points in the checkout process.

Bloom's CRO experts hypothesized that users were abandoning the payment page due to confusion about selecting their meals. They implemented an A/B test adding a reassuring message to that page. This simple change, tested over one month, resulted in a 25% increase in Goodfood's conversion rate, generating tens of thousands of dollars in additional sales for the client.

Goodfood