Case Study: CST Spark generates qualified leads and cuts cost per lead with Bloom

CST Spark cuts cost per lead by 53% with Bloom

Bloom helped CST Spark, a business offering an online Registered Education Savings Plan (RESP), overcome its challenge of consistently generating qualified leads while maintaining a low cost per lead.

The solution involved Bloom restructuring CST Spark's Google and Facebook accounts for optimization, providing detailed weekly and monthly reporting, and creating strategic documentation. As a result, Bloom over-delivered on the qualified lead goal for 11 months and reduced the cost per lead by 53%.

CST Spark