Case Study: Bath Depot boosts ROAS by 550% with Bloom

Bath Depot boosts ROAS by 550% with Bloom

Bath Depot, a Canadian retailer specializing in kitchen and bathroom products, faced the challenge of temporarily closing all of its brick-and-mortar stores due to the COVID-19 pandemic. This forced the company to rely almost exclusively on digital marketing to keep its business moving forward. To address this, they worked with the vendor Bloom.

Bloom quickly adapted Bath Depot's digital marketing strategy by integrating Google Smart Shopping campaigns, implementing curbside pickup and free home delivery, and switching advertising objectives to focus on online purchases. As a result, Bath Depot saw a 550% increase in return on ad spend and a 400% increase in online transactions. The campaign's success was even featured in a Google guide for Canadian businesses.

Bath Depot