Case Study: Google boosts consumer engagement with Make it Active’s SEO and complete Google My Business listings

Google finds 2x higher shopping intent with Make it Active

Google partnered with Make it Active to better understand the value of complete business listings in search engine results and their impact on consumer purchasing decisions for local businesses. The challenge was to quantify how attributes like photos, phone numbers, and virtual tours in search listings influence consumer perception and behavior.

The solution involved Make it Active analyzing a 2014 research study conducted by Google and Ipsos. The study surveyed 1,000 consumers and used controlled exposure to different types of search listings. The analysis revealed that consumers are twice as likely to shop at a business with a virtual tour and are more likely to notice businesses with photos. Based on this data, Make it Active provides clients with SEO and digital marketing services to ensure their listings are complete and effective, helping them thrive in the modern economy.

Google