Case Study: Morgan Sindall engages Gen Z candidates virtually with Make Happy

Morgan Sindall runs a full-day virtual careers assessment with Make Happy

Morgan Sindall faced the challenge of adapting their annual early careers assessment day during the Covid-19 pandemic. They needed an engaging way to interact with and evaluate a group of tech-savvy Gen Z candidates virtually, as traditional face-to-face interviews were not feasible. They contacted the innovation consultancy Make Happy to find a solution.

Make Happy designed an interactive virtual event that included a Lego Serious Play workshop. Candidates received a workshop pack in advance and were split into teams for interviews and the creative workshop. The day was a great success, allowing the senior team to observe candidates effectively. The vendor provided invaluable feedback on candidates, and the event was praised for being slick, professional, and fun. As a result of the successful collaboration, Morgan Sindall has since engaged Make Happy for further work.

Morgan Sindall