Case Study: Tyndale University helps students find themselves with Make Digital

Tyndale University boosts student engagement with Make Digital

Tyndale University faced the challenge of reaching high school students who felt overwhelmed and unsure about their future, making traditional higher education appeals ineffective. They partnered with MAKE Digital to develop a brand-awareness campaign that would reposition the university as a place for personal discovery rather than just academic pursuit.

MAKE Digital developed the "Find Yourself" campaign, which shifted the messaging from talking about programs to inviting students to discover their brave, creative, and spiritual selves. The solution resulted in stronger engagement from prospective students and their families, and the campaign's core ideas were adopted internally as a new lens for all of the university's communications.

Tyndale University