Case Study: the Ministry of Education in British Columbia promotes healthy food guidelines with Make Digital

Ministry of Education boosts healthy food access with Make Digital's 8-week social campaign

The Ministry of Education in British Columbia sought to promote new provincial healthy food guidelines to students in a novel and engaging way. They partnered with Make Digital to develop a campaign that would capture the attention of teenagers and effectively communicate the critical message.

Make Digital conceived and executed an 8-week social media campaign structured in three stages to build awareness and engagement. The solution included themed weekly content, a set of relatable cartoon characters, interactive contests, and supporting print materials like posters. This strategy successfully engaged the student population across the province, reinforced the healthy eating guidelines, and provided a foundation for the Ministry's future social media strategy.

Ministry of Education in British Columbia