Case Study: WKD becomes the drink of the summer with Makalu Agency

WKD reaches 16.5M people with Makalu Agency

Makalu Agency partnered with WKD, a beverage brand, which sought to elevate its social media presence in 2025 to become the drink of the summer. The challenge was to adopt a more premium look for its feed, incorporate more user-generated content, and effectively engage its target audience of 18- to 24-year-olds alongside the launch of three new products and two Love Island partnerships.

The solution from Makalu Agency was a multi-faceted approach involving fresh content creation, strategic influencer collaborations, and a focus on dark ads to avoid sales-heavy messaging. This strategy resulted in one of WKD's biggest social media years, achieving 31.5 million impressions, 16.5 million in reach, and 1.1 million engagements with a 3.42% engagement rate.

WKD