Case Study: Thinktum achieves a warm, human-focused AI brand identity with Major Tom

thinktum clarifies AI insurance messaging with Major Tom using 4 values and 3 core statements

thinktum, a provider of AI-powered insurance tools, needed new branding to better articulate its human-focused vision and differentiate itself in a technical industry. They engaged vendor Major Tom for a brand strategy and identity to make their complex offerings feel simple, warm, and human.

Major Tom conducted in-depth research and a strategy workshop to develop new brand foundations for thinktum. The solution included a warm and vibrant visual identity, a clear messaging framework, and defined core statements. As a result, thinktum emerged with a powerful new brand poised to inspire its audience and humanize deeply technical conversations.

Thinktum