Case Study: The Salvation Army boosts digital fundraising with Major Tom

The Salvation Army boosts revenue to $357K with Major Tom

The Salvation Army, a charitable organization, wanted to diversify its fundraising by moving into digital marketing. They partnered with the vendor Major Tom, who helped them test and implement digital channels like Google Search, YouTube, Facebook, and Instagram, as they had no prior digital marketing efforts.

Major Tom conducted customer research to refine targeting and updated creative content across platforms. They implemented tactical changes like adding call and site link extensions. This strategy generated $357,000 in revenue from October to December and achieved a 13.75 Return on Ad Spend, successfully establishing a digital footprint for the charity.

The Salvation Army