Case Study: The Little Potato Company boosts Instacart sales with Major Tom

The Little Potato Company boosts Instacart sales by 880% with Major Tom

The Little Potato Company needed to extend its value proposition of ease and speed into the online space, especially given pandemic-related shifts in shopping behavior. Their challenge was to engage consumers on the Instacart grocery delivery platform. The vendor, Major Tom, was enlisted to address this.

Major Tom launched a three-month pilot on Instacart, using a Sponsored Product campaign to drive product placement and visibility. This solution significantly exceeded platform benchmarks, resulting in an 880% increase in sales and an 865% increase in deliveries for The Little Potato Company.

The Little Potato Company