Case Study: Teck Resources boosts awareness of antimicrobial copper with Major Tom

Teck Resources drives 9M+ video views with Major Tom

Teck Resources, a leading Canadian mining company, sought to advocate for the antimicrobial use of copper in public spaces during the COVID-19 pandemic. They engaged the vendor Major Tom to execute a media campaign aimed at educating government decision-makers, health leaders, and the public on copper's health benefits.

Major Tom implemented a 7-month, multi-channel campaign featuring paid ads, out-of-home takeovers, and social media engagement. The strategy included optimizing content for different audiences and extending the initial campaign due to strong results. Major Tom's work drove over 9 million video views, 165,000 new users to the campaign landing page, and generated significant social media interaction.

Teck Resources