Case Study: Seneca College achieves 89% more leads with Major Tom

Seneca College boosts lead volume 89% with Major Tom

Seneca College, a leader in post-secondary education, faced a challenge to increase enrollment in a competitive landscape. They needed to reach prospective students efficiently and drive lead generation. They turned to the vendor Major Tom for strategic digital marketing guidance to build awareness and engagement.

Major Tom implemented a direct-response digital campaign strategy, starting with paid search and paid social. They refined Google Ads targeting, employed dynamic remarketing, created optimized landing pages, and later introduced programmatic ad buys. This multi-channel approach led to substantial results for Seneca College, including an 89% increase in lead volume, a 53% decrease in cost-per-lead, and a 198% increase in conversion rate.

Seneca College